Make An AppointmentContact Us

A CRM system is necessary for a business to efficiently handle and enhance its customer relationships. increase customer contentment, and boost sales growth.

Business Success

The CRM Development Manchester team can significantly contribute to business success. A tailored CRM enables a company to align its processes and workflows with its unique business requirements. Unlike off-the-shelf CRM solutions, which may not fully cater to a business’s specific needs and intricacies, a bespoke CRM allows businesses to customise the system and streamline their operations, automate tasks, and optimise their customer interactions. Consequently, this level of personalisation enhances productivity, improves customer satisfaction, and gives businesses a competitive edge in the market.

bitConcat bespoke CRM’s offers businesses the flexibility to adapt and evolve as their needs change over time. As companies often experience growth, expansion, or diversification. A custom-built CRM enables scalability and seamless integration with other systems without experiencing disruption. By tailoring the CRM to their unique requirements, businesses can effectively manage customer data, track sales, monitor marketing campaigns, and generate valuable insights. Businesses can implement innovative strategies, personalise customer experiences, and maintain a competitive edge.

What is a CRM System

Our CRM Development Manchester team builds a resourceful instrument known as a customer relationship management (CRM) system, which empowers businesses to actively handle their customer interactions. With this system, you centralise customer data, providing a comprehensive view of your customers and offering various features such as sales management, contact management, marketing automation, and customer service management.

The CRM system works diligently to enhance your business in multiple ways. In the following sections, we will outline the five significant benefits it offers.

  • Centralised Data Management
  • Improved Customer Service
  • Increased Sales
  • Efficient Marketing
  • Improved Collaboration


Case Study | See how we have helped our customers develop profit, customer satisfaction and retention, and how that has gone on to provide the bedrock for market success and dominance..

How do the benefits of a Customer relationship management system help?

Centralised Data Management

A CRM system allows your businesses to store all of your customer-related data in one place. including such data as contact information, communication history, and sales records. This centralisation of data management provides a comprehensive 360 degree view of customers. This is vital for informed decision-making, understanding customer needs, and providing tailored experiences. With a CRM system, your businesses can access customer data from anywhere. Which simplifies managing customer interactions and keeping records up-to-date.

Increased Sales

A CRM system is a valuable resource for your businesses to increase sales by equipping sales teams with the necessary tools to manage leads and opportunities. These tools include lead tracking, sales forecasting, and pipeline management. By utilising a CRM system, your businesses can identify cross-selling and upselling opportunities, leading to increased revenue and business growth. Additionally, the system allows sales teams to keep track of the sales cycle and customer interactions. Streamlining the management and closure of deals. The ROI for your CRM system is proven to outweigh the investment many times over.

Improved Customer Service

A CRM system is an effective tool for businesses to enhance their customer service. By providing prompt access to customer information, communication history, and previous interactions. This facilitates efficient resolution of customer issues and the provision of tailored customer experiences. This leads to higher customer satisfaction and retention rates, which are crucial for success. Additionally, a CRM system automates mundane tasks such as sending follow-up emails and setting reminders, freeing up customer service teams to focus on more pressing matters.

Efficient Marketing

By implementing a CRM system, your businesses can streamline your marketing campaigns. By having a centralised database of customer information at your disposal. This enables your business to segment customers and deliver targeted, personalised marketing messages that are more likely to lead to higher conversion rates and a better ROI. Such results are vital for the success of your businesses in today’s competitive market. Additionally, a CRM system enables businesses to track campaign performance and adjust their strategies accordingly to maximise their marketing efforts’ effectiveness.


Improved Collaboration

Our CRM Development Manchester team builds a CRM system that enables different teams within your business, including sales, marketing, and customer service, to collaborate more effectively by centralising customer information. By sharing access to this data, communication and collaboration are significantly enhanced. Consequently, this results in improved customer experiences and better business outcomes, which is a crucial aspect for companies striving to maintain their competitiveness in the market. Moreover, a CRM system facilitates the sharing of insights and data among teams, simplifying the process of aligning goals and strategies across departments.

Choosing the right CRM system for you.

Choosing the right CRM system holds utmost importance for your business. Several key factors need consideration, including scalability, user-friendliness, integrations, and customisation options. Whether you operate a small business or a large corporation, it is vital to select a CRM system that specifically caters to your business needs and goals. By conducting thorough research and evaluating different options, you can identify the ideal CRM system that aligns with your business objectives.

A CRM system serves as an indispensable tool for businesses seeking to enhance customer relationships, drive sales, and achieve overall success. It facilitates centralised data management, improves customer service, boosts sales performance, enables efficient marketing strategies, and enhances team collaboration. Therefore, investing in a CRM system becomes necessary for businesses operating in highly competitive markets. Feel free to consult our CRM Development Manchester team, and we will provide you with the necessary tools to thrive in your endeavours.

CRM Feature details

  • Contact Management

Contact management is one of the key features offered by a CRM system. It entails actively collecting and storing customer contact details in a centralised database. This database typically includes names, addresses, phone numbers, email addresses, and other relevant data. By having this information readily accessible, businesses can easily track customer interactions and provide personalised experiences, thus streamlining the process.

Furthermore, the centralised database enables businesses to swiftly access customer information, facilitating efficient communication and enhancing customer service. With the ability to retrieve and utilise customer data promptly, businesses can deliver tailored experiences that align with customer preferences and needs.

  • Sales Management

Sales management features are integral components of a CRM system, empowering businesses to optimise their sales processes actively. These features include pipeline management, opportunity management, and lead management, among others. By utilising a CRM system, businesses can effectively track the progress of leads, opportunities, and deals as they move through the sales pipeline.

Moreover, a CRM system equips sales teams with valuable tools for managing various sales activities. These tools encompass email tracking, sales forecasting, and performance metric measurement. By leveraging these capabilities, sales teams can enhance their efficiency, make informed decisions, and monitor their performance effectively.

  • Marketing Automation

Marketing automation features within a CRM system empower businesses to automate their marketing campaigns and streamline communication with customers. This enables businesses to send personalised messages tailored to individual customer preferences through multiple communication channels, including email and social media.

By utilising a CRM system, businesses gain the ability to track and analyse the performance of their marketing campaigns. This data-driven approach allows for real-time insights into campaign effectiveness, facilitating timely adjustments and optimisations for improved results.

  • Customer Service Management

A CRM system equips businesses with tools to actively manage customer service operations, facilitating timely and effective handling of customer inquiries and support tickets. By centralising customer information, businesses gain the ability to provide personalised support tailored to individual customer needs, thereby enhancing customer satisfaction and fostering long-term loyalty.

Furthermore, a CRM system enables businesses to streamline their customer service processes by automating certain tasks and workflows. This ensures that customer inquiries are addressed promptly and efficiently, resulting in improved response times and overall service quality.

  • Analytics and Reporting

A CRM system incorporates analytics and reporting features that empower businesses to actively monitor and analyse customer interactions and behaviours. By offering valuable insights into customer preferences, trends, and patterns, these functionalities enable businesses to make informed decisions regarding their marketing, sales, and customer service strategies.

With the ability to track and measure key metrics, businesses can evaluate the effectiveness of their campaigns, identify areas for improvement, and optimise their overall customer engagement efforts. By leveraging the data provided by the CRM system, businesses can gain a deeper understanding of their target audience and tailor their strategies to better meet customer needs and expectations.

Additionally, the reporting capabilities of a CRM system enable businesses to generate comprehensive reports and visualisations, making it easier to communicate key findings and performance indicators across teams and stakeholders. This facilitates data-driven discussions and supports collaborative decision-making processes, ultimately leading to more successful business outcomes.

  • Customisation

The customisation features of a CRM system empower businesses to actively adapt the system to their unique requirements. By customising fields, workflows, and reports, businesses can tailor the CRM system to align with their specific needs and goals.

With the ability to customise fields, businesses can define and modify data fields to capture the information that is most relevant to their operations. This ensures that the CRM system collects and stores the necessary data points specific to their industry, products, or services. By having a comprehensive and tailored set of data fields, businesses can better understand their customers and make informed decisions.

In addition, customising workflows allows businesses to configure the processes and steps within the CRM system to match their unique business processes. This flexibility enables businesses to streamline their operations, automate repetitive tasks, and ensure a consistent and efficient workflow across teams. By aligning the CRM system with their internal processes, businesses can maximise productivity and improve collaboration.

Moreover, customising reports enables businesses to generate insightful and meaningful reports that reflect their specific metrics and performance indicators. By selecting the relevant data fields and defining the desired visualisations, businesses can create custom reports that provide valuable insights into their sales, marketing, and customer service activities. This empowers businesses to track progress, measure success, and identify areas for improvement based on their unique objectives.

In summary, the customisation features of a CRM system allow businesses to actively adapt and tailor the system to their unique requirements. By customising fields, workflows, and reports, businesses can ensure that the CRM system aligns with their specific needs, enhances data collection and analysis, streamlines workflows, and enables them to make data-driven decisions.

  • Integration

Our CRM Development Manchester team builds CRM systems with robust integration capabilities, enabling businesses to seamlessly connect the system with other applications they utilise, including marketing automation, sales, and customer service tools. By integrating these applications, businesses can establish a unified and consistent view of customer data across various channels, facilitating the effective management of customer interactions.

The integration capabilities of our CRM system provide businesses with the opportunity to synchronise and share data between the CRM system and other essential tools. This enables a seamless flow of information, ensuring that customer data remains up to date and consistent across different platforms. By eliminating data silos and promoting data integration, businesses can enhance their understanding of customers, optimise communication, and deliver a more personalised and consistent experience.

Furthermore, integrating marketing automation tools with the CRM system enables businesses to leverage the power of automated marketing campaigns and personalised messaging. By connecting these applications, businesses can effectively target specific customer segments, automate email campaigns, track customer responses, and measure the success of their marketing efforts. This integration empowers businesses to enhance their marketing strategies, nurture leads, and drive conversions.

Additionally, integrating sales tools with the CRM system enables businesses to streamline their sales processes and improve efficiency. By connecting the CRM system with sales tools, businesses can ensure that customer information is readily accessible to sales teams, enabling them to track leads, manage opportunities, and close deals more effectively. This integration facilitates a seamless and efficient sales workflow, empowering businesses to maximise their sales potential and drive revenue growth.

Moreover, integrating customer service tools with the CRM system enables businesses to provide timely and effective support to their customers. By connecting these applications, businesses can access customer information, history, and preferences directly within the customer service tools, enabling support agents to deliver personalised and efficient assistance. This integration enhances customer satisfaction, streamlines support processes, and fosters long-term customer loyalty.

In conclusion, our CRM system, developed by our CRM Development Manchester team, offers powerful integration capabilities that enable businesses to connect the system with other essential applications such as marketing automation, sales, and customer service tools. By integrating these applications, businesses can ensure consistent customer data across different channels, streamline processes, and deliver a seamless and personalised customer experience.

Why A Bespoke CRM is the best Option for your business

When it comes to customer relationship management (CRM) software, businesses can choose between off-the-shelf solutions and bespoke options. While off-the-shelf CRMs offer quick and convenient solutions, opting for a custom-designed CRM that aligns with a business’s specific requirements can yield significant advantages. In the following sections, we will delve into the benefits of a tailored CRM compared to a pre-built solution. By gaining comprehensive insights, you can make an informed decision that serves as a valuable investment for your business. Remember, getting it right the first time pays off in the long run.

Bespoke CRM software offers tailored functionality that caters specifically to a business’s unique needs. By working closely with a CRM development team, businesses can ensure that the CRM system is designed to address their specific pain points, workflows, and objectives. This level of customisation empowers businesses to optimise their CRM processes, enhance efficiency, and streamline operations.

Furthermore, a custom-designed CRM allows businesses to scale and adapt as their needs evolve. As the business grows and requirements change, a bespoke CRM can be modified and expanded accordingly. This flexibility ensures that the CRM system remains aligned with the business’s evolving goals and can accommodate future challenges and opportunities.

In addition to tailored functionality and scalability, a custom CRM solution provides businesses with greater control over data management and security. With a bespoke CRM, businesses can establish robust data management protocols and implement stringent security measures tailored to their specific requirements. This level of control minimises the risk of data breaches and ensures compliance with data protection regulations, safeguarding sensitive customer information.

Moreover, a tailored CRM system enables businesses to integrate with existing software and systems seamlessly. By integrating the CRM with other tools and applications used within the organisation, businesses can streamline workflows, eliminate data silos, and enhance cross-functional collaboration. This integration capability fosters a cohesive and efficient working environment, enabling employees to access relevant data and information from a centralised platform.

Additionally, a bespoke CRM solution offers dedicated support and ongoing maintenance. With a CRM development team by your side, businesses can rely on professional assistance for customisation, training, and troubleshooting. This level of support ensures that the CRM system operates smoothly, maximises its potential, and addresses any challenges or concerns that may arise.

In conclusion, opting for a custom-designed CRM solution provides businesses with a host of benefits that surpass those offered by off-the-shelf alternatives. Tailored functionality, scalability, data management control, integration capabilities, and dedicated support are key advantages of a bespoke CRM. By investing in a customised CRM system, businesses can optimise their operations, improve efficiency, and position themselves for long-term success.

Benefits of Bespoke

Tailored to Your Business Needs

Many different businesses use off-the-shelf CRMs, which are designed to satisfy their demands. However, these CRMs may provide general features that do not perfectly align with a particular business’s needs. On the other hand, when a business opts for a custom-built CRM, they can have it developed to fit their specific requirements. This enables the CRM to be adjusted according to the business’s specific workflows, procedures, and needs, leading to increased efficiency and effectiveness.

More Cost-Effective in the Long Run

While a bespoke CRM system may require a higher initial investment, it can ultimately prove to be more cost-effective in the long run. This is due to the fact that off-the-shelf CRM systems often require additional customisation and integrations to suit a business’s specific requirements. As a result, businesses may incur additional costs that can quickly accumulate. In contrast, a bespoke CRM system is built specifically to meet the unique needs of a business, reducing the necessity for additional customisations and integrations.

Better Data Security and Privacy

Cloud-based storage is a common practice for off-the-shelf CRM solutions, which can potentially expose businesses to security risks when handling sensitive customer information. However, a bespoke CRM offers the advantage of customisation to address the specific data privacy and security requirements of a business. It can be hosted on-premises or in a private cloud, ensuring greater assurance that customer data remains secure and confidential. Our niche is security and all of our applications are built to exceed all current security standards.

Greater Flexibility and Scalability

Off-the-shelf CRMs offer a predefined set of features that may not meet the requirements of businesses seeking greater flexibility and scalability. On the other hand, a bespoke CRM can be specifically designed to evolve alongside a business, easily modified and customized to adapt to changing needs. This ensures that it remains a valuable and effective tool for managing customer relationships throughout the growth of the business. Whether you opt for in-house or a cloud based SaaS version scalability is built in.

Improved User Adoption

Ready-made CRMs can present intricacies and challenges for users, resulting in low user adoption rates. Conversely, a tailor-made CRM can be developed with the end-users in mind, designed to perfectly align with the unique workflows and processes of a business. This customisation makes it inherently more user-friendly and intuitive, enhancing the overall user experience.

In Conclusion..

When comparing a custom-made CRM from bitConcat to an off-the-shelf product, the former offers multiple advantages. It is specifically designed to perfectly fit the exact needs of a business, proving to be more cost-effective in the long run. Furthermore, a bespoke CRM solution ensures superior data security and privacy, increased flexibility and scalability, and boosts user adoption. Although a custom-made CRM requires a higher initial investment, it can result in a higher return on investment by improving productivity, efficiency, and customer satisfaction. If you aspire to elevate your customer relationship management, it is worth considering an investment in a bespoke CRM solution. Reach out today for a free, no-obligation consultation to determine if this is the right solution for you and your business.

Have a project in mind?

We love to hear new ideas and sit down with our clients to understand their future plans. We love to understand how we can help them on their journey to success. Get in touch with us today for a free no obligation chat.